Whether you are a large or small marketer, or whether you are serving this market in a print manufacturing or distributor capacity, digital printing has leveled the playing field in terms of the quality and sophistication of print. From print runs in the tens to the hundreds of thousands, toner and inkjet technology have transformed the cost -‐ efficiencies of print production and marketing. But equally important are the changes in the business and marketing models of the companies that use the power of this technology to do so.
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